60 seconds with…John Jackson, Country Sales Manager Northern Europe, MEMCO by AVIRE

Tell us about your business, when was it formed and what do you do?

MEMCO by AVIRE is a global leader in connected safety and emergency communication solutions, trusted for over 50 years. We specialise in lift communication and safety systems, offering certified and reliable products and services, including autodiallers, light curtains, and a cloud based monitoring software.

Our solutions ensure compliance with industry regulations, protect building users, supporting the lift sector with innovative and dependable technology.

Who are your customers? Which markets do you serve?

Our customers include Independent Lift Maintenance companies, OEMs, Lift Consultants and Communication Providers within the lift industry. We serve global markets, providing solutions for commercial, residential, and public buildings.

Our products, services and software ensure compliance, safety, and efficiency, supporting the lift sector in adapting to evolving regulatory and technological requirements.

How many times have you been to LIFTEX?

We’re proud to have attended LIFTEX three times, as it’s a key event for the lift industry, bringing together experts, innovators, and customers under one roof.
LIFTEX provides an excellent platform to showcase our solutions, connect with industry professionals, and stay ahead of emerging trends.

We value the opportunity to engage with the lift community and share how our products and services continue to support safety and innovation in the sector.

What are the main issues that your customers deal with and how do you help them?

Our customers face challenges from changes within the lift industry, such as evolving regulations, and infrastructure changes in telecommunications, including managing the PSTN switch-off, maintaining reliable emergency communication systems, and adapting to shifts like the 2G/3G sunset. We support them with solutions like emergency autodiallers, the AVIRE Hub for real-time monitoring, and the AVIRE Install App, ensuring resilient emergency comms to keep building occupants safe.

Are there any issues that specifiers, contractors / owners should be aware of in the next 12 months?

Advancements in communication infrastructure, such as the transition from 2G/3G networks, the PSTN switch-off by 2027 and removal of DTMF signalling, are driving change across the lift sector. These shifts highlight the need for digital communication solutions designed for emergency situations in lifts, ensuring compliance with evolving regulations, enhancing reliability, and safeguarding end users. Embracing these changes will help all stakeholders future-proof lift emergency communication syst

How can we, as an industry, help designers and building owners to become more energy efficient and meet Net Zero targets?

As an industry, we can support designers and building owners in achieving energy efficiency and Net Zero targets by integrating smarter, digitally connected solutions into lift systems. These include energy-efficient components, real-time monitoring to optimise usage, and remote diagnostics to reduce unnecessary site visits. By prioritising sustainable materials, upgrading outdated systems, and aligning with regulatory standards, we can drive meaningful progress toward greener buildings and a Ne

What will you be promoting / what can visitors expect to see on your stand?

Visitors to our stand can explore our latest hardware, including emergency GSM 4G and VoIP-enabled phones (DCP Evo, DCP 2.0), advanced light curtains, and 3D door detectors. We’ll also showcase our IoT-enabled monitoring solutions linked to the AVIRE Hub, offering real-time data and insights. Additionally, we’ll highlight SENTINEL, our comprehensive service offering, which supports lift maintenance and ensures compliance with evolving regulations.

What advice would you give to anyone visiting the show? What should they look for and how can they get the most from their visit?

Plan your visit by identifying key challenges in your business and focusing on exhibitors offering innovative solutions in digital communication, IoT monitoring, and energy efficiency. Take time to discuss your needs with industry experts and explore technologies that enhance compliance, reliability, and safety. Make sure to visit us at our stand F32 to learn how our latest solutions can support your goals and help you adapt to infrastructure changes in technology.