60 seconds with…Rowan Lebbink, Area Manager for MP North West Europe, MP LIFTS

Tell us about your business, when was it formed and what do you do?

MP LIFTS is unique in combining the design & manufacture of the most technologically advanced lift components: control system, VVVF drive, gearless machine, doors & operator, to provide competitive and fully integrated solutions, with the flexibility to integrate external components to complement the offer and achieve optimum adaptation to the requirements of each installation and customer needs. We offer reliable and high quality lifting solutions tailored to the specific needs of our customers.

Who are your customers? Which markets do you serve?

Our customers are primarily lift installation and maintenance companies. We serve a global market, with clients operating in over 100 countries worldwide. We’re focused on providing top-tier lift solutions to distributors and companies across the globe, ensuring their operations can meet the high demands of the lift industry.

How many times have you been to LIFTEX?

This is our first time exhibiting at LIFTEX, and we’re really excited about the opportunity. It’s a great platform for us to meet industry professionals, showcase our innovations, and further expand our presence within the UK market and beyond.

What are the main issues that your customers deal with and how do you help them?

Our customers operate in a competitive and demanding market where customized solutions are often needed. At MP LIFTS, we co-design with our customers to develop bespoke solutions that are specifically tailored to the unique requirements of each building. Whether it’s for new installations or for modernization projects, our team works closely with distributors to create the ideal lift system.

Are there any issues that specifiers, contractors / owners should be aware of in the next 12 months?

For specifiers, contractors, and owners, it’s important to stay ahead of industry trends and customer needs. Customization will continue to be key in providing value, and there’s a growing need for energy-efficient, sustainable solutions. We also expect ongoing regulatory shifts that may affect the design and installation of lift systems, so staying informed is essential.

How can we, as an industry, help designers and building owners to become more energy efficient and meet Net Zero targets?

Energy efficiency is at the heart of our design philosophy, ensuring that our products contribute to sustainability goals. We provide Environmental Product Declarations for our main products, giving designers and building owners clear and measurable data on the environmental impact of our solutions. As an industry, we collaborate to make energy efficiency systems more accessible and standardise best practice, by using sustainable materials, reducing energy consumption in lift operations.

What will you be promoting / what can visitors expect to see on your stand?

We will be showcasing our tailored, bespoke solutions that are integrated into our MP product line. These include elements like custom cabins, car frames, and control panels – all co-designed with our UK distributors and in collaboration with lift consultants. Our aim is to demonstrate how MP LIFTS combines innovation and customization to meet specific project needs. We’ll introduce visitors to MP Closeness, the values of our family-owned company, and better understand who we are & how we work.

What advice would you give to anyone visiting the show? What should they look for and how can they get the most from their visit?

I would advise them to focus on finding innovative, sustainable solutions that address the evolving demands of the industry. Look for companies offering tailored solutions and products that can adapt to the unique requirements of different buildings and projects.
It’s also a great opportunity to connect with industry professionals and share insights about the latest trends and technologies. Take the time to ask questions, explore new ideas, and get to know the companies behind the products.